As bloggers, we always think that once our blog is created and started getting steady flow of visitors, the income would also flow with time and effort. That’s where we go wrong.
Because it’s not happening, man!
The truth is you would have to keep on getting attention of your visitors time and time again. Why do you think Coke still needs to advertise?
Because even Coke needs to be noticed, again and again.
Now, let’s understand why it happens, scientifically:
1. The main source of learning for human beings is visuals. We learn 83% from sight. What that implies is unless you are keeping your visitors visually excited to come to your blog (no pun intended), then the learning and willingness to revisit your blog would reduce.
2. Our speed of reading on net is 25% slower than on the paper. Along with that, the retention of visitors though is variable, is lesser than few seconds in online content. These facts imply that the second time visitor would not be interested in the look or the styling he/she has noticed before and you would need to use some other strategies to keep your visitors on your
blog for long enough to read all content.
Now, since we understand the problem, let’s get in solution mode and find the solution that would keep your blog noticeable and visually exciting.
Play with space:
Don’t let your blog get overflowed with unnecessary information. Keep the look alive with bullets, short and interesting paragraphs, headings and subheadings and quotes. These points give out the feel that there is more than just stuffy content in this post. It adds simplicity to the look and interesting look to your blog post. That makes it much easier for the visitor to be willing to read and come back. That adds to quality visitors to your blog.
Add visual stimuli:
Add pictures, videos and other interesting visual details to keep readers getting curious about each post more than just your blog. You can also use visual aspects like capitol letters, bold, italics, underlining and various other fonts to get your most important point very easily and effectively. That would keep them interested. That is the way to use visual appeal on internet as it catches more curiosity than the plain written words.
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